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Patrick's avatar

This post I think is very, very, very good.

I've become convinced our Democratic leaders don't have any idea about messaging and the use of framing. Everyone needs to frame Trump for what he is. And frame things in our own way. This is a great start.

Then instead of saying to ourselves "it won't matter because his followers are in a cult", remember that not everyone is in the cult, and repeat, repeat, repeat.

Never work with their framing. Never use their words. Work with our own.

Whenever he does something stupid/crazy/depraved, respond with the same messages -- he is a declining, demented old man being run by billionaires to enrich them and increase their power. He has no empathy or concern for ordinary people.

Or however you want to put it.

Do not be too distracted by the details of the latest insanity. Respond consistently. Relate his stupid and depraved actions to the same message about a lack of empathy and values.

I recommend everyone read, for starters, "The Political Mind" by George Lakoff to understand this.

Repeat repeat repeat.

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Thomas Moore's avatar

Progressive opinion writers and journalists need to stop referring to Trump as "transactional" when the proper word is "corrupt."

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